06 Colour

Colour adds impact, excitement, and delight to any identity system. We leverage colour to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.

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Colour adds impact, excitement, and delight to any identity system. We leverage colour to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.

DOWNLOAD ASSETS

Colour adds impact, excitement, and delight to any identity system. We leverage colour to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.

DOWNLOAD ASSETS

The basics

Our colour palette features vibrant, digitally-native hues complemented by refined neutrals.

Colour values

HEX

A hexadecimal way of representing the red, green and blue of screen colours.

HEX

A hexadecimal way of representing the red, green and blue of screen colours.

HEX

A hexadecimal way of representing the red, green and blue of screen colours.

RGB

Red, green and blue, the component colours which create all screen colours.

RGB

Red, green and blue, the component colours which create all screen colours.

RGB

Red, green and blue, the component colours which create all screen colours.

CMYK

Cyan, magenta, yellow and black. The four colours used in offset and digital printing.

CMYK

Cyan, magenta, yellow and black. The four colours used in offset and digital printing.

CMYK

Cyan, magenta, yellow and black. The four colours used in offset and digital printing.

PMS

Pantone Matching System: Global colour numbering for precise colour selection and matching.

PMS

Pantone Matching System: Global colour numbering for precise colour selection and matching.

PMS

Pantone Matching System: Global colour numbering for precise colour selection and matching.

Please note:

Various factors can affect colour reproduction. Prior to large-scale print runs, it's advisable to conduct testing.

Please note:

Various factors can affect colour reproduction. Prior to large-scale print runs, it's advisable to conduct testing.

Please note:

Various factors can affect colour reproduction. Prior to large-scale print runs, it's advisable to conduct testing.

Neutrals

Name:

Soft Black

Hex:

#191919

RGB:

25/25/25

CMYK:

100/79/44/93

Pms:

Black 6 C

Copy HEX

Name:

Soft Black

Hex:

#191919

RGB:

25/25/25

CMYK:

100/79/44/93

Pms:

Black 6 C

Copy HEX

Name:

Soft Black

Hex:

#191919

RGB:

25/25/25

CMYK:

100/79/44/93

Pms:

Black 6 C

Copy HEX

Name:

Soft White

Hex:

#F2F2F2

RGB:

242/242/242

CMYK:

4/2/4/8

Pms:

Cool Grey 1

Copy HEX

Name:

Soft White

Hex:

#F2F2F2

RGB:

242/242/242

CMYK:

4/2/4/8

Pms:

Cool Grey 1

Copy HEX

Name:

Soft White

Hex:

#F2F2F2

RGB:

242/242/242

CMYK:

4/2/4/8

Pms:

Cool Grey 1

Copy HEX

Primary colours

Name:

Blue 100

Hex:

#0087DE

RGB:

0/135/222

CMYK:

86/8/0/0

Pms:

299 C

Copy HEX

Name:

Blue 100

Hex:

#0087DE

RGB:

0/135/222

CMYK:

86/8/0/0

Pms:

299 C

Copy HEX

Name:

Blue 100

Hex:

#0087DE

RGB:

0/135/222

CMYK:

86/8/0/0

Pms:

299 C

Copy HEX

Name:

Blue 200

Hex:

#0D0063

RGB:

13/0/99

CMYK:

100/89/0/0

Pms:

Reflex Blue C

Copy HEX

Name:

Blue 200

Hex:

#0D0063

RGB:

13/0/99

CMYK:

100/89/0/0

Pms:

Reflex Blue C

Copy HEX

Name:

Blue 200

Hex:

#0D0063

RGB:

13/0/99

CMYK:

100/89/0/0

Pms:

Reflex Blue C

Copy HEX

Name:

Blue 300

Hex:

#050D47

RGB:

5/13/71

CMYK:

100/90/13/71

Pms:

2768 C

Copy HEX

Name:

Blue 300

Hex:

#050D47

RGB:

5/13/71

CMYK:

100/90/13/71

Pms:

2768 C

Copy HEX

Name:

Blue 300

Hex:

#050D47

RGB:

5/13/71

CMYK:

100/90/13/71

Pms:

2768 C

Copy HEX

Name:

Green 100

Hex:

#00BFA3

RGB:

0/191/163

CMYK:

90/0/52/0

Pms:

3265 C

Copy HEX

Name:

Green 100

Hex:

#00BFA3

RGB:

0/191/163

CMYK:

90/0/52/0

Pms:

3265 C

Copy HEX

Name:

Green 100

Hex:

#00BFA3

RGB:

0/191/163

CMYK:

90/0/52/0

Pms:

3265 C

Copy HEX

Name:

Green 200

Hex:

#008F66

RGB:

0/143/102

CMYK:

90/9/60/15

Pms:

569 C

Copy HEX

Name:

Green 200

Hex:

#008F66

RGB:

0/143/102

CMYK:

90/9/60/15

Pms:

569 C

Copy HEX

Name:

Green 200

Hex:

#008F66

RGB:

0/143/102

CMYK:

90/9/60/15

Pms:

569 C

Copy HEX

Name:

Orange

Hex:

#FA9E00

RGB:

250/158/0

CMYK:

0/32/100/0

Pms:

130 C

Copy HEX

Name:

Orange

Hex:

#FA9E00

RGB:

250/158/0

CMYK:

0/32/100/0

Pms:

130 C

Copy HEX

Name:

Orange

Hex:

#FA9E00

RGB:

250/158/0

CMYK:

0/32/100/0

Pms:

130 C

Copy HEX

Name:

Red

Hex:

#F54200

RGB:

245/66/0

CMYK:

0/79/100/0

Pms:

1655 C

Copy HEX

Name:

Red

Hex:

#F54200

RGB:

245/66/0

CMYK:

0/79/100/0

Pms:

1655 C

Copy HEX

Name:

Red

Hex:

#F54200

RGB:

245/66/0

CMYK:

0/79/100/0

Pms:

1655 C

Copy HEX

Name:

Pink

Hex:

#ED008C

RGB:

237/0/140

CMYK:

9/87/0/0

Pms:

Rhodamine Red C

Copy HEX

Name:

Pink

Hex:

#ED008C

RGB:

237/0/140

CMYK:

9/87/0/0

Pms:

Rhodamine Red C

Copy HEX

Name:

Pink

Hex:

#ED008C

RGB:

237/0/140

CMYK:

9/87/0/0

Pms:

Rhodamine Red C

Copy HEX

Name:

Purple

Hex:

#8A00B8

RGB:

130/0/184

CMYK:

42/91/0/0

Pms:

253 C

Copy HEX

Name:

Purple

Hex:

#8A00B8

RGB:

130/0/184

CMYK:

42/91/0/0

Pms:

253 C

Copy HEX

Name:

Purple

Hex:

#8A00B8

RGB:

130/0/184

CMYK:

42/91/0/0

Pms:

253 C

Copy HEX

Download assets

DGG colour swatches (.ase)

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DGG colour swatches (.ase)

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DGG colour swatches (.ase)

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Typography

Graphic devices