06

Colour

06

Colour

Colour adds impact, excitement, and delight to any identity system. We leverage colour to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.

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Colour adds impact, excitement, and delight to any identity system. We leverage colour to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.

DOWNLOAD ASSETS

The basics

Our colour palette features vibrant, digitally-native hues complemented by refined neutrals.

Colour values

HEX

A hexadecimal way of representing the red, green and blue of screen colours.

RGB

Red, green and blue, the component colours which create all screen colours.

CMYK

Cyan, magenta, yellow and black. The four colours used in offset and digital printing.

PMS

Pantone Matching System: Global colour numbering for precise colour selection and matching.

Please note:

Various factors can affect colour reproduction. Prior to large-scale print runs, it's advisable to conduct testing.

Neutrals

Name:

Soft Black

Hex:

#191919

RGB:

25/25/25

CMYK:

100/79/44/93

Pms:

Black 6 C

Copy HEX

Name:

Soft Black

Hex:

#191919

RGB:

25/25/25

CMYK:

100/79/44/93

Pms:

Black 6 C

Copy HEX

Name:

Grey 100

Hex:

#F2F2F2

RGB:

242/242/242

CMYK:

4/2/4/8

Pms:

Cool Grey 1

Copy HEX

Name:

Grey 100

Hex:

#F2F2F2

RGB:

242/242/242

CMYK:

4/2/4/8

Pms:

Cool Grey 1

Copy HEX

Primary colours

Name:

Olive 100

Hex:

#c4ded1

RGB:

196/222/209

CMYK:

25/2/19/5

Pms:

622 C

Copy HEX

Name:

Olive 100

Hex:

#c4ded1

RGB:

196/222/209

CMYK:

25/2/19/5

Pms:

622 C

Copy HEX

Name:

Olive 200

Hex:

#8cab91

RGB:

140/171/145

CMYK:

37/9/28/13

Pms:

5575 C

Copy HEX

Name:

Olive 200

Hex:

#8cab91

RGB:

140/171/145

CMYK:

37/9/28/13

Pms:

5575 C

Copy HEX

Name:

Olive 300

Hex:

#0d524f

RGB:

13/82/79

CMYK:

89/0/43/65

Pms:

7721 C

Copy HEX

Name:

Olive 300

Hex:

#0d524f

RGB:

13/82/79

CMYK:

89/0/43/65

Pms:

7721 C

Copy HEX

Name:

Green 100

Hex:

#cced61

RGB:

204/237/97

CMYK:

30/0/64/0

Pms:

374 C

Copy HEX

Name:

Green 100

Hex:

#cced61

RGB:

204/237/97

CMYK:

30/0/64/0

Pms:

374 C

Copy HEX

Name:

Green 200

Hex:

#94cf70

RGB:

148/207/112

CMYK:

40/0/50/0

Pms:

359 C

Copy HEX

Name:

Green 200

Hex:

#94cf70

RGB:

148/207/112

CMYK:

40/0/50/0

Pms:

359 C

Copy HEX

Name:

Green 300

Hex:

#78a35e

RGB:

120/163/94

CMYK:

56/2/78/5

Pms:

7489 C

Copy HEX

Name:

Green 300

Hex:

#78a35e

RGB:

120/163/94

CMYK:

56/2/78/5

Pms:

7489 C

Copy HEX

Name:

Green 400

Hex:

#406940

RGB:

64/105/64

CMYK:

71/4/100/45

Pms:

364 C

Copy HEX

Name:

Green 400

Hex:

#406940

RGB:

64/105/64

CMYK:

71/4/100/45

Pms:

364 C

Copy HEX

Name:

Green 500

Hex:

#052929

RGB:

5/41/41

CMYK:

79/34/62/84

Pms:

5535 C

Copy HEX

Name:

Green 500

Hex:

#052929

RGB:

5/41/41

CMYK:

79/34/62/84

Pms:

5535 C

Copy HEX

Name:

Blue 100

Hex:

#7cc6f4

RGB:

124/198/244

CMYK:

45/1/0/1

Pms:

2905 C

Copy HEX

Name:

Blue 100

Hex:

#7cc6f4

RGB:

124/198/244

CMYK:

45/1/0/1

Pms:

2905 C

Copy HEX

Download assets

GGC colour swatches (.ase)

DOWNLOAD

05

Typography

05

Typography

07

Graphic devices

07

Graphic devices